NYX

After NYX Professional Makeup was aquired by L’Oreal, it needed a back catalogue update of 3000+ skus and to incorporate a new logo, going from NYX to NYX Professional Makeup. I did this while continuing to innovate, brand and launch new seasonal offerings that innovate and push the brand forward. I worked closely with product development to give NYX staple products a uniform branded look while keeping the brand pillars that made it a top seller in drug stores nation wide. Keeping the special collections new and exciting, we pushing the brand forward into a new era generating press and excitement, selling out Holiday 2019 special offerings in days instead of months.