Juicy Couture

Juicy Couture was a stagnant brand with a customer base that was aging withouth attracting new client attention. We refreshed what it meant to be an LA-based brand, working with both in-house branded touch points and licensees. We created eye-catching visuals for advertising, corporate touchpoints, instore, online, direct mail and product, culminating in global attention and a fresh appeal to a new generation of consumers.