Cosmopolitan

Cosmopolitan Magazine is the most youthful, popular, long standing brand at Hearst. As such, they wanted to enter a digital era, offering content to a new generation of fun fearles females on the platform they are most likely to use, their phones. Everything was refocused around digital and social media platforms, making fun, bold content designed to stop a scroller in their tracks. In this fast-paced, high energy environment, I helped them updated their identity, hire and train staff, create a fun multi-use enviroment at ‘Club Cosmo’, launch the Cosmo Snapchat Discover channel, create paid advertorial content and main story art, create graphics specially designed for each social channel and responsive website design, hire illustrators and photographers, and much more.